Alembic vs Newton Research
Which Analytics AI tool is better in 2026?
Alembic
Causal AI that ties marketing activity to real revenue impact
Newton Research
Agentic AI analytics for marketing and advertising teams
Side-by-side
Alembic is the more established option (raised $165M); pricing is comparable on both sides.
| Metric | Alembic | Newton Research |
|---|---|---|
| Taglinei | Causal AI that ties marketing activity to real revenue impact | Agentic AI analytics for marketing and advertising teams |
| Foundedi | 2022🏆 | 2023 |
| HQi | San Francisco, US | New York, US |
| Employeesi | 51-200🏆 | 11-50 |
| Neuron scorei | 70🏆 | 62 |
| Total fundingi | $165M🏆 | $14M |
| Latest roundi | Series B | Series A |
| Valuationi | — | — |
| Cheapest paid plani | Pricing not disclosed | Pricing not disclosed |
| Free plani | ✓ | ✓ |
| Free triali | ✓ | ✓ |
| Top tier pricei | Pricing not disclosed | Pricing not disclosed |
| Pricing summaryi | Free | Free |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Alembic and Newton Research.
| Capability | Alembic | Newton Research |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✓ | ✓ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✓ |
| Free trial | ✓ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Alembic
- Has raised more capital ($165M vs $14M)
- Higher Neuron score (70 vs 62)
- More mature (2022)
🔵 Strengths of Newton Research
- Newer company (2023)
Which should you choose?
Choose Newton Research if price matters most — it starts at Free, which is friendlier for teams watching burn. Both AI Analytics tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Alembic if you want the most established option — it has raised $165M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Alembic vs Newton Research — which is better?
It depends on your priority. Alembic has raised more capital and is the more established option; Newton Research has broader feature depth. See the side-by-side table above.
Is Alembic cheaper than Newton Research?
No — Newton Research's cheapest paid plan is Free, while Alembic's is Free.
Do Alembic and Newton Research offer free plans?
Alembic: Yes, has a free plan. Newton Research: Yes, has a free plan.
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