Within offers an innovative platform designed to facilitate AI transformation within large organisations by creating a 'Company Brain'. This brain is a dynamic, living structure that maps every activity, handoff, and approval across an enterprise, built directly from observing how employees actually perform their work across various applications. The core of Within's offering is its ability to discover and structure tacit knowledge, transforming it into actionable context that AI agents can utilise.
The platform operates by observing work processes without requiring complex integrations, ensuring data is anonymised by design to maintain user trust and privacy. It identifies how work truly unfolds, including judgment calls, exceptions, and workarounds, and maps these into a comprehensive Context Graph. This graph serves as a foundational layer for building and deploying AI agents, allowing organisations to automate tasks, improve efficiency, and make data-driven decisions about process optimisation.
Within is particularly beneficial for large enterprises and Fortune 500 companies looking to leverage AI for operational improvements. It helps identify opportunities for automation, build necessary AI skills and agents, and redesign roles and processes around these new capabilities. Key use cases span various functions, including finance (optimising close, O2C, AP, and controls), IT, Go-to-Market (GTM), HR, and general operations. By providing a clear, structured view of existing workflows, Within empowers organisations like DoorDash and ServiceNow to accelerate their transformation initiatives and achieve significant value from their AI investments.
The platform's emphasis on trust and security is paramount, with features like user-controlled data, anonymisation, and adherence to standards such as SOC 2, CCPA, and GDPR. This ensures that while work is discovered and structured for AI, the privacy and confidence of employees are maintained. Within essentially bridges the gap between human expertise and AI capabilities, enabling a seamless transition to more intelligent and automated operational models.