v0 is the AI web development platform from Vercel, originally launched as v0.dev in October 2023 and rebranded to v0.app in 2025. It generates working React and Next.js applications, UI components, and landing pages from natural-language prompts, screenshots, and Figma references, then deploys them to Vercel with one click.

What v0 does

v0 turns a text prompt or a design file into production-quality React code styled with Tailwind CSS and shadcn/ui components. The platform expanded from a UI-component generator into a full app builder with GitHub integration, one-click Vercel deployment, an iOS app, a visual design editing mode, and an extended-context v0 Max mode for complex multi-file projects. A community template library covers apps, games, dashboards, landing pages, and reusable components, with thousands of community-shared templates that can be forked and customised.

Who it's for

  • Frontend developers scaffolding UI, dashboards, and landing pages without writing boilerplate
  • Product designers turning Figma mocks and screenshots into working React code
  • Startup founders and marketers prototyping SaaS landing pages and storefronts that deploy in minutes to Vercel

How v0 compares

Versus Bolt.new, v0 is frontend-first and deeply integrated with Vercel, while Bolt offers a broader full-stack agent with built-in databases. Versus Cursor, v0 generates code from prompts in the browser rather than acting as a local IDE. Versus Lovable and Replit Agent, v0 wins on React and Next.js code quality and shadcn/ui integration but offers less backend tooling out of the box. The 2025 v0.app rebrand brought v0 closer to a true full-stack builder, narrowing the gap with Bolt.

Pricing and access

Free tier with limited monthly credits. Premium at $20/month, Ultra for higher credit ceilings, and Team plans for collaborative workspaces. Credits are consumed by generations, with v0 Max and longer prompts using more. Free-tier users can ship simple apps; serious users typically need Premium or higher.

Why it matters in 2026

v0 is Vercel's bet that the deployment platform of the AI era should also be the development platform. Its moat is the tight integration loop from prompt to production hosting on Vercel, combined with the React and Next.js ecosystems that Vercel maintains. The threat is Bolt's WebContainer architecture and Cursor pulling power-user mindshare. The v0.app rebrand and visual design mode are the platform's response, aimed at non-developer designers and PMs as much as engineers.