Sitch is a New York-based AI matchmaking app that replaces endless swiping with curated, pay-per-introduction setups. The product layers an AI matchmaker chatbot over a human review team, drawing on the South Asian matchmaking tradition where a trusted intermediary vets compatibility before two people ever meet.
The company was co-founded in 2024 by Nandini Mullaji, a Stanford MBA who previously launched Bumble in India, and Chad DePue, a former Snapchat and Microsoft engineering leader. Sitch launched publicly in December 2024 with an AI agent trained on more than 75 matchmaking parameters and on Mullaji's own real-world introductions.
Rather than a swipe queue, Sitch delivers introductions in packs that users buy outright — $89.99 for three setups up to $159.99 for eight. Each profile is manually vetted by a human reviewer before introductions go out, and the AI matchmaker chats with users to learn what they actually want in a partner.
By mid-2025 Sitch had reached $6.7M in total funding across pre-seed and seed rounds. The seed was a $5M round led by a16z Speedrun, with M13 and angel investor Jeremy Liew participating, on top of a $2M initial round. The company has scaled to tens of thousands of users while keeping a small operating team.
Sitch sits firmly in the wave of consumer AI startups reimagining dating away from swipe-based mechanics, positioning itself as a higher-intent, curation-first alternative to mainstream apps like Hinge and Bumble.