What Selfin does
Selfin is building an AI-powered banking platform with the goal of creating an AI bank. It starts as an all-in-one financial platform where users connect credit, investments, crypto, retirement, and savings accounts, then receive AI-driven, personalized recommendations. The product centers on an AI assistant that uses financial agents to help automate money management.
Key capabilities
- Connects multiple financial products into one platform
- AI-powered, personalized financial recommendations
- Financial agents designed to act on the user's behalf
Who it's for
Selfin is aimed at individuals who want a unified, AI-driven view and automation of their personal finances. The company was founded in 2025 by Paula and Joel and is a Y Combinator company (Fall 2025 batch). Its differentiation in AI finance is framing automated, agent-based money management as the basis for a new kind of bank. Selfin is an early-stage product.