Secrets.ai is an adult AI companion platform designed specifically for users who want romantic and intimate virtual relationships rather than a generic chatbot. It is owned by Secret Labs Inc., based in Dover, Delaware, USA, and launched in 2024.
The platform's central differentiator is its emphasis on privacy and discretion. Reviewers describe it as offering 'burner-phone-level' confidentiality, and the company markets heavily on the idea that intimate conversations and generated content remain private. It provides 24/7 AI partner conversations, more than 100 fantasy roleplay scenarios, and personalized image and video generation of companions.
In August 2025, Secret Labs announced a significant product expansion: native iOS and Android mobile applications, custom voice models, and original video content. This moved the product beyond its initial web-first form and into a fuller multi-modal companion experience.
Growth has been largely organic. The company reported serving over 80,000 users by August 2025 and surpassing 100,000 users by late 2025, with hundreds of millions of social media impressions cited in its own press materials. No paid-marketing-driven growth or institutional funding has been disclosed.
Secrets.ai has not disclosed any venture funding and appears bootstrapped or privately financed. Its corporate entity is Secret Labs Inc. (LinkedIn: 'Secret AI Labs'), but individual founders are not publicly named, consistent with norms in the adult-AI category. As an 18+ platform generating intimate imagery and video, it carries the standard content-governance and privacy scrutiny of its segment, though it positions privacy as a core selling point rather than an afterthought.