Raspberry AI is a New York-based generative AI platform built specifically for fashion creatives, founded by Cheryl Liu, who previously worked in private equity at KKR and at Amazon and DoorDash before turning to fashion technology. The company addresses a gap that general-purpose image generators leave open: professional apparel designers need tools that understand the precise vocabulary and constraints of garment design, from silhouettes and seams to fabrics and trims, rather than approximating fashion the way a generic model might.
The platform lets designers generate and rapidly iterate on apparel concepts using prompts and references that reflect real industry terminology, producing visuals that are usable across the design-to-production pipeline. By compressing the time between initial idea and refined concept, Raspberry AI helps brands explore more directions, react faster to trends, and reduce the manual labor of early-stage design. Its ability to interpret professional fashion language is a key reason design teams choose it over consumer image tools like Midjourney or Adobe Firefly.
Raspberry AI counts major brands among its customers, including Under Armour, MCM Worldwide, Gruppo Teddy, and Li & Fung. In January 2025, the company raised a $24 million Series A led by Andreessen Horowitz, with participation from existing investors Greycroft, Correlation Ventures, and MVP Ventures, plus angels including Gokul Rajaram and Ken Pilot. The funding fuels product development and expansion of its engineering, sales, and marketing teams.
The company sits in the fast-growing intersection of AI and fashion, a sector attracting strong venture interest as brands seek to modernize creative workflows. Raspberry AI's enterprise focus, domain expertise, and marquee customer base position it as a serious tool for professional design organizations rather than a novelty, and its a16z backing signals confidence in vertical, industry-specific generative AI.