Prescient AI provides AI-powered media measurement and budget optimization for omnichannel and ecommerce brands. Its proprietary machine-learning models attribute revenue across the entire media mix, measure media halo effects, and predict campaign profitability so marketers can reallocate ad spend toward the highest-returning channels. Brands including Good American, HexClad, Cozy Earth, and Nood use the platform and report ROAS gains of roughly 20% on average. Founded by Michael True and Cody Greco, Prescient AI raised a $10M Series A in March 2024 led by Headline and CEAS Investments, with prior backers Blumberg Capital and Focal VC participating, after more than 30x revenue growth in 2023.