NatureMetrics is a UK-headquartered nature intelligence company that gives organizations a scalable, data-driven way to measure and manage their impact on biodiversity. Founded in 2014 by tropical ecologist Kat Bruce, the company pioneered the commercial use of environmental DNA (eDNA) - genetic material that living organisms shed into soil, water, and air - to detect and identify species without the slow, labor-intensive fieldwork that traditional ecological surveys require. By sequencing these samples and analyzing them through its Nature Intelligence Platform, NatureMetrics can profile vertebrates, invertebrates, bacteria, and fungi at a given site and track how ecosystems change over time.
At the core of the company's offering is an AI-enhanced analytics layer that turns raw genetic and environmental data into actionable metrics and reporting aligned with emerging frameworks such as the Taskforce on Nature-related Financial Disclosures (TNFD). This helps companies quantify nature-related risks and dependencies, demonstrate compliance, and avoid costly project delays and regulatory violations. NatureMetrics reports that its solution has helped clients prevent billions of dollars in potential delays, restoration costs, and violations by identifying species earlier and more accurately than legacy methods.
The company operates laboratories in the UK and Canada, with a partner lab in Indonesia, and works with more than 600 clients across over 110 countries. Its customer base spans mining, oil and gas, renewable energy, infrastructure, food and beverage, and conservation, reflecting the growing pressure on businesses to understand and report their footprint on the natural world.
In 2023 the company brought on former Goldman Sachs banker Dimple Patel as CEO to scale operations. In January 2025, NatureMetrics closed a $25 million (approximately €24.3 million) Series B round led by Just Climate, with participation from EDF Pulse Ventures, the Monaco ReOcean Fund, and existing investors including 2150, BNP Paribas, Ananda Impact Ventures, and SWEN Blue Ocean. The funding is being used to enhance its eDNA technology and AI capabilities to support a new era of corporate nature reporting.