Maisa was founded in 2024 by CEO David Villalón, formerly Chief AI Officer at Clibrain and Director of Product at Voicemod, and CSO Manuel Romero, one of the most prolific contributors on HuggingFace with hundreds of open-source models and millions of monthly downloads. The Spanish company built Maisa around a pointed thesis: most enterprise AI deployments fail because agents hallucinate, act unpredictably, and can't be audited — making them unusable for the regulated, high-stakes processes where automation would matter most.
Maisa's answer is the 'Digital Worker' — an accountable AI agent designed to automate complex, multi-step business processes end to end while remaining transparent and traceable. Unlike brittle traditional RPA bots that break when a screen or form changes, Digital Workers are meant to understand intent and adapt, and unlike free-wheeling LLM agents, they are engineered to resist hallucination and produce auditable reasoning. This combination targets banking, insurance, and manufacturing, where errors carry regulatory and financial consequences.
The platform is delivered through Maisa Studio, a model-agnostic, self-serve environment where business users — not just engineers — can deploy pre-built Digital Workers or create custom ones described in natural language. By letting non-technical operators stand up automation in plain language, Maisa aims to broaden who can build enterprise agents while keeping governance intact.
In August 2025, Maisa announced a $25 million seed round led by European VC firm Creandum, with participation from Forgepoint Capital (via its joint venture with Banco Santander), NFX, and Village Global, following a $5 million pre-seed in December 2024. The capital funds the launch and scaling of Maisa Studio.
Positioned explicitly as an RPA replacement built for the agentic era, Maisa is betting that enterprises in regulated sectors will adopt AI automation only when it is accountable, reliable, and auditable by design.