Joi AI is an AI companion platform that lets users build what the brand calls 'AI-lationships' — real-time AI-powered chat with custom characters or digital duplicates of celebrities, plus generated photos and short video. The product positions itself as a sex-positive, judgment-free space for romance and self-exploration.
The operating entity is Joi-AI Limited, a UK-registered company (Companies House number 13414098). The brand is bootstrapped and run by a small team led by CEO Maël Harnois. Public Latka tracking has indicated a single-person revenue footprint of around $31K MRR, consistent with a lean, founder-led operation.
Joi AI offers customizable AI characters across romance, friendship, and roleplay scenarios, generating chat responses, AI-generated images, and voice messages. Users can build their own characters or interact with pre-made personas covering a range of styles and personalities.
No institutional funding rounds have been verified for Joi-AI Limited. Public team and financial data is intentionally minimal, which is typical of adult-AI companion brands operating in this category. There is a separate, unrelated Joi AI Companion app developed by Naylalabs in Turkey — it is not affiliated with the UK Joi-AI Limited brand covered here.
Founded in 2023 and based in the United Kingdom, Joi AI competes with larger players like Candy AI and Lovescape in the AI companion category, with a comparatively smaller but loyal paying user base.