InVideo AI is a Mumbai-headquartered video creation platform that turns a text prompt into a fully edited, publish-ready video — complete with a script, voiceover, captions, transitions, background music, and matching stock footage — without requiring users to learn traditional editing software. Founded in 2017 by Sanket Shah, the company has grown to more than 50 million users across 190+ countries and is one of the most widely used AI video tools globally.
In 2021, InVideo raised a $35M Series A led by Tiger Global, with participation from Sequoia Capital India and others, bringing total funding to roughly $52.5M. Since then the company has pivoted aggressively from a template-based editor toward a fully generative video pipeline. Recent releases integrate OpenAI's Sora 2 and Google's Veo 3.1 directly into the platform, giving creators access to two state-of-the-art generative video models inside a single workflow.
The modern InVideo AI product is built around a prompt-first interface: users describe the video they want, and the platform generates a script, selects footage, narrates with AI voices, and assembles a draft they can refine through natural-language edits. Features such as voice cloning, AI-powered relighting, prop swap, color grading, and one-click VFX let creators iterate quickly, while e-commerce features generate Amazon A+ content, 360° product videos, and A/B-tested ad variants from a single product image.
Pricing starts with a free plan covering up to 10 generated videos per week. Plus is around $15/month annually with 50 monthly generations, and Max bundles 120 generations, 4K exports, unlimited voice cloning, and priority rendering. With its combination of generative models, stock libraries, and creator-friendly workflows, InVideo competes with tools like Synthesia, Pictory, and Runway, but stands out for its breadth of inputs and its focus on social, marketing, and e-commerce video.