Hex is a collaborative data workspace headquartered in San Francisco that lets analysts, data scientists and engineers blend SQL, Python, no-code charts and AI agents inside a single notebook-style interface. Founded in 2019 by former Palantir colleagues Barry McCardel, Caitlin Colgrove and Glen Takahashi, the company has become a go-to platform for teams building production analytics on top of Snowflake, Databricks, BigQuery and Postgres.
The product's defining layer is Hex Magic, a suite of AI features that can write SQL from natural-language prompts, explain or fix existing cells, generate charts, summarize results and increasingly run as an agent across a whole project. Magic is grounded in each workspace's semantic model, column metadata and prior projects, which Hex argues makes its suggestions more accurate than a generic chat-style copilot bolted onto a BI tool.
Beyond AI, Hex emphasises the workflow around analytics: real-time multiplayer editing, reusable components, scheduled runs, versioning, granular permissions and polished interactive apps that non-technical stakeholders can consume without opening a notebook. Customers including Reddit, HubSpot, Cisco, Figma, Anthropic, Rivian and the NBA use it for everything from ad-hoc exploration to embedded internal tools.
In May 2025 Hex announced a $70M Series C led by Avra with participation from Andreessen Horowitz, Amplify Partners, Box Group, Redpoint, Sequoia and Snowflake Ventures, bringing total funding to roughly $172M. The company has signaled that the round will fund deeper agentic capabilities, larger enterprise deployments and continued investment in governance features required by regulated industries.
Hex sits in a crowded category alongside Deepnote, Mode (now Thoughtspot), Count, Observable and the AI features now embedded in Snowflake and Databricks themselves. Its differentiation rests on the polish of the multiplayer notebook experience, the depth of Hex Magic and a clear focus on serving central data teams rather than replacing them with self-serve dashboards.