Afresh vs Celes
Which Retail AI tool is better in 2026?
Afresh
AI platform for fresh food ordering, inventory, and supply chain in grocery
Celes
AI demand forecasting and inventory optimization for retailers
Side-by-side
Afresh is the more established option (raised $183M); pricing is comparable on both sides.
| Metric | Afresh | Celes |
|---|---|---|
| Taglinei | AI platform for fresh food ordering, inventory, and supply chain in grocery | AI demand forecasting and inventory optimization for retailers |
| Foundedi | 2017🏆 | 2022 |
| HQi | San Francisco, US | Barranquilla, CO |
| Employeesi | 201-500🏆 | 11-50 |
| Neuron scorei | 71🏆 | 60 |
| Total fundingi | $183M🏆 | $3M |
| Latest roundi | Venture Round | Seed · Sep 2023 |
| Valuationi | — | $12M🏆 |
| Cheapest paid plani | Pricing not disclosed | Pricing not disclosed |
| Free plani | ✓ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Pricing not disclosed | Pricing not disclosed |
| Pricing summaryi | Free | Enterprise · Contact sales |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Afresh and Celes.
| Capability | Afresh | Celes |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Afresh
- Has raised more capital ($183M vs $3M)
- Higher Neuron score (71 vs 60)
- Offers a free plan
- Offers a free trial
🔵 Strengths of Celes
- Newer company (2022)
Which should you choose?
Choose Celes if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Retail tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Afresh if you want the most established option — it has raised $183M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Afresh vs Celes — which is better?
It depends on your priority. Afresh has raised more capital and is the more established option; Celes has broader feature depth. See the side-by-side table above.
Is Afresh cheaper than Celes?
No — Celes's cheapest paid plan is Enterprise · Contact sales, while Afresh's is Free.
Do Afresh and Celes offer free plans?
Afresh: Yes, has a free plan. Celes: Paid only.
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