Figure AI vs Twelve Labs
Which Infrastructure AI tool is better in 2026?
Figure AI
General-purpose humanoid robots
Twelve Labs
Video understanding AI for developers
Side-by-side
Figure AI is the more established option (raised $1.7B), but Twelve Labs is cheaper to start.
| Metric | Figure AI | Twelve Labs |
|---|---|---|
| Taglinei | General-purpose humanoid robots | Video understanding AI for developers |
| Foundedi | 2022 | 2021🏆 |
| HQi | San Jose, US | San Francisco, US |
| Employeesi | 200-500 | 50-100🏆 |
| Neuron scorei | 90🏆 | 48 |
| Total fundingi | $1.7B🏆 | $77M |
| Latest roundi | Series C · Sep 2025 | Series A · Jun 2024 |
| Valuationi | $39B🏆 | $500M |
| Cheapest paid plani | — | —🏆 |
| Free plani | ✗ | ✓ Free |
| Free triali | ✗ | ✗ |
| Top tier pricei | Enterprise / Custom · Contact sales | Enterprise · Contact sales |
| Pricing summaryi | 1 published plans | 3 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Figure AI and Twelve Labs.
| Capability | Figure AI | Twelve Labs |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 2 (Python, JavaScript) |
| Free plan | ✗ | ✓ |
| Free trial | ✗ | ✗ |
| Verified | ✓ | ✓ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Figure AI
- Has raised more capital ($1.7B vs $77M)
- Higher Neuron score (90 vs 48)
- Newer company (2022)
🔵 Strengths of Twelve Labs
- Offers a free plan
- More mature (2021)
Which should you choose?
Choose Twelve Labs if price matters most — it starts at Free, which is friendlier for teams watching burn. Both AI Infrastructure tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Figure AI if you want the most established option — it has raised $1.7B, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Figure AI vs Twelve Labs — which is better?
It depends on your priority. Figure AI has raised more capital and is the more established option; Twelve Labs is cheaper to start. See the side-by-side table above.
Is Figure AI cheaper than Twelve Labs?
No — Twelve Labs's cheapest paid plan is Free, while Figure AI's is Enterprise · Contact sales.
Do Figure AI and Twelve Labs offer free plans?
Figure AI: Paid only. Twelve Labs: Yes, has a free plan.
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